WE DON'T LIMIT OUR WORK TO ANY SINGLE INDUSTRY

Every consumer has a mall in their pockets now, which means retailers and brand alike have to behave differently. We combine deep consumer insight with an integrated approach to brand marketing, and a leading view on social media to reach and engage online influencers.

Edelman works with a number of high-profile retail brands on a range of projects and brand assignments. We know how to drive traffic, build engagement, attract attention and ultimately effect purchase decisions. Across our global teams we develop programs that deliver genuine engagement: building communities, deepening brand trust, inspiring action and ultimately creating commercial return.

 The travel landscape continues to evolve with a new breed of traveler focused highly on technology for everything from researching and booking a trip to participating and sharing their travel experiences. These changes have led to online travel agencies, websites, mobile applications and travel aggregators all fighting for travelers’ attention and dollars.

We bring to the travel arena a deep and wide network of media relationships and extensive industry contacts that enable us to anticipate trends, and appeal to travelers in the increasingly complex media landscape in which we operate. We bring vast resources to bear in consumer marketing, digital, traditional and online media services, crisis communications and entertainment integration to help companies solve marketing challenges.

We created a high-traffic consumer engagement in Times Square to help Brazil Tourism introduce a new way to entice Americans to visit the country via a mobile video game called Brazil Quest. For Belize, we recently conducted training for its local hospitality community on the importance of digital marketing and launched a new consumer website that enables the tourism authority to generate sales leads to the hotels.

For one of the world’s largest global hotel companies, we has employed everything from flash mobs to Facebook in our extensive programming as the brand agency of record for both traditional and social media. To mark the launch of LAN’s Only in South America campaign, we created a program where the airline surprised diners at a popular nuevo latino restaurant with tickets to fly anywhere in South America. The event received tremendous social media pickup and Inc Magazine recognized it as one of the top 10 PR stunts of 2011.

Our deep industry connections mean we’re called during times of crisis as well. We worked with media in conjunction with US Air when one of its planes landed in the Hudson River, and following the tragic crash of an Air France jet off the coast of Brazil.

Our travel & hospitality offering has a strategic combination of expertise in consumer branding, digital innovation and media savvy within the travel landscape. Our global team of tourism experts draws from the worldwide reach and resources of the Edelman network, and delivers it with a boutique service ethic and dedication to clients. Clients include local and international destinations, hospitality brands, airlines, iconic attractions, cruise lines, online tourism providers and industry organizations.

Edelman’s work in the food and beverage sector is built on a long, rich history of partnering with some of the largest companies, brands and organizations in the world. We are a collection of diverse experts and advocates who believe in making what the world eats and drinks better for all. We are more than 500 journalists, registered dietitians, farmers, retail and supply chain specialists, as well as policy and consumer engagement experts. 

We believe that food is a centerpiece of defining culture, and we understand that deciding what to eat is a very personal, and increasingly values-driven decision. Our teams are driven by a passion to create stronger, more trusting and lasting relationships between our clients and their customers, and we want to help the food and beverage sector move toward a future of purpose-driven, sustainably-minded, health-committed and tech/innovation-enabled companies. 

Our experts are obsessed with staying on top of the trends and movements impacting the sector, and we do that through trend-mining and by also investing in our own research and IP, such as the Edelman Trust Barometer and the Eat. Drink. Trust reports. 

We work in unison with the firm’s practices to help clients demonstrate how their food, beverage and agricultural products nourish people, communities and the planet. We bring our deep understanding of food and agricultural supply chains and comprehensive communications expertise to connect companies and brands with their stakeholders to influence those decisions about food production, sourcing and what to eat.  

Our honors range from Cannes and PR Week accolades to Clio, Effie and Shorty Awards. 

Technology touches every aspect of our lives and drives many of the world’s greatest innovations. Some companies invent, while others sell. Some use technology to disrupt other industries, creating unprecedented growth and valuation. But nearly all companies face technological issues and complexities.  

The phenomenal advancement in technology of recent years, cloud computing to the Internet of Things, Artificial Intelligence and Blockchain is igniting discovery and innovation on a global scale. This is creating new classes of companies and unprecedented business models, while shaking up and energizing every industry sector, from financial to energy, health, transportation, education and agriculture. Choosing the right communications partner in this environment of radical change is essential. We help our clients become agenda-setters, scale their communications, reach new C-Level audiences, and transition from start-up to enduring global brand. Our teams have worked with companies like Netflix, PayPal and eBay to transform their business through creative storytelling and strategic communications programs. We have successfully transitioned products into companies and companies into entire ecosystems. We will bring the right expertise to the table to help your company navigate increasingly complex needs while retaining what makes your company unique and beloved by users. The most successful organizations will be driven by a new understanding of trust, complex relationships and narrative manifest as meaningful story, where Edelman has earned the license to lead.

Such relentless change presents new opportunities and new challenges for organizations of all kinds. In the face of uncertainty, companies must:

• Build brands and rise above market noise with meaningful stories that resonate.
• Create and sustain communities based on respect and trust with their stakeholders.
• Develop employees, partners, developers, analysts and enthusiasts as influencers.
• Attract and retain top talent.
• Address the complexities of working across geo-political boundaries and respecting the expectations of different cultures.

Our deep knowledge of tech spans more than 700 practitioners in nearly 40 countries across every sub-sector. Edelman Technology views the world through multiple lenses: We help tech companies build their brands and reputation. We assist them in marketing their products and differentiating them within their fields as our expertise with practice areas such as digital marketing, corporate reputation, employee engagement, public affairs and crisis combined makes us the only agency with sufficient knowledge and capability to evolve companies whilst promoting their vision and protecting their reputation as they grow.

We have experience working with both startups and Fortune 500 companies and understand the nuances of each stage of business. We’re the team that launched Xbox and helped it grow into a pop culture icon with the launch of Kinect for Xbox 360 a decade later. We helped engineer the Adobe “Create” campaign and steer it through a host of digital and media channels. We’ve helped Samsung build a global reputation with staying power, and we’ve launched hundreds and hundreds of start-ups in just about every known sub-sector of technology. We develop 360-degree solutions that target everyone from policy makers to partners, shareholders to customers.  We’re researchers and creatives who surface ideas and insights that catch on. We’re digital natives and natural storytellers. If there’s something we don’t know, we tap into the vast Edelman network, which offers a myriad of services, to deliver the best results for our clients.

Trust in financial services has surged to a record 65 percent globally amid the Covid-19 pandemic. The “economic first responders” earned the public’s trust by helping customers make ends meet, protecting employees’ physical and financial wellbeing, and partnering with the public sector to stymie worsening economic turbulence.

As the world adapts to the new normal, financial institutions must work to protect and grow this trust equity. Edelman partners with these institutions worldwide to do just that.

• We build financial brands that inspire and excite, creating multi-channel campaigns that recognize the power of consumers: They not only buy products and services, but also regulate business decisions with their collective voice.
• We protect reputations when it matters most. We work in close partnership with clients to anticipate and mitigate risks; attract and retain investors; counsel at the highest levels of leadership on regulatory affairs; and manage all variety of crises.
• We deliver real-time digital engagement through experiences that resonate on-screen and beyond and also inspire real-world action by consumers, partners, and other stakeholders.
• We mine data to spark audience connections with rigorous research and analytics capabilities. They unlock how people think, inspire action, and ensure that our clients have powerful, lasting relationships with their stakeholders.

Our expansive capabilities are rooted in a commitment to understanding the challenges of financial services in every category – banking, insurance, asset and wealth management, payments and fintechs, digital assets, and trading firms. With 20 years of proprietary intelligence on what drives trust in institutions and with our best-in-class creative thinking, we guide clients on a strategic and distinctive path forward – to success.

We are leading the market with a team of more than 600 executives on six continents. They are former corporate executives from multinational firms; journalists from leading media; and bankers and lawyers with deep technical understanding of the sector. Importantly, we bring top digital media talent who understand regulated environments and help our clients solve the complex business and brand challenges of an increasingly digital world.

Together, our subject matter expertise, breadth of capabilities, and global reach ensure that our clients have access to fully-integrated communications and marketing solutions and a seamless, highly collaborative experience around the world.

To learn more, contact us at financialservices@edelman.com

Change is now the norm in education. New technologies, dramatic cuts in funding, and changing perceptions of value are forcing unprecedented shifts in education models, access, policy and public support. Even organizations with previously unassailable reputations are challenged to be nimble and responsive. Across the world, from research institutions to preschool programs, solutions to today’s education challenges are increasingly complex and stakes have never been higher.

Yet there is great opportunity for educational institutions and companies that serve academia to be heard and represented in new and meaningful ways. What used to be a lecture is now a dialogue. Students, parents, alumni, donors and stakeholders now expect 360 degree relationships instead of siloed communications. From the boardroom to the classroom, there is a growing awareness that we all have a stake in ensuring student success.

No one knows this better than the 80+ Edelman education specialists across the globe who are committed to helping institutions and companies find their voice, engage their world and navigate in new and meaningful ways. We understand the unique environments in which education professionals change the world, and we help our clients place a stake in the ground as to why education matters.

Our offerings include:

• Reputation and issues management
• Brand positioning and messaging
• Research and organizational assessments
• Influencer strategies and outreach
• Thought leadership initiatives
• Cause-related programming