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AUDIT AND DUE DILIGENCE

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IDENTITY DEVELOPMENT

Branding, re-branding, or a one-off campaign – through collaboration we’ll build the comprehensive understanding needed to develop a successful brand strategy. Through in-depth discovery sessions and research to competitor insights, we operate as an extension of your business. We cultivate the perfect mix of your industry knowledge and our brand expertise to leverage creative strategies.

 Branding is the connection between people, ideas, products, and services. It is everything designed that relates to a company’s image, and how that image interacts with the world. The brand must be unique and provide instant recognition of all the ideas, emotions, and values that your company stands for.Branding includes logos, colors, fonts, graphics, and layouts for printing. For larger companies, this usually comes in the form of a set of Branding Guidelines. The influence of branding can be seen in the form of printed items, content, swag, signage, and uniforms.A great brand is a company’s most valuable asset. The Mentus process brings a strategic, comprehensive approach to strengthening brand value.
Consumers are constantly being bombarded with advertisements desperately trying to grab their attention. A brand acts as a beacon to consumers, giving them something to hold on to. It is a collection of emotions summed up in a single image, and something they can recognize and relate to. 

POSITIONING & MESSAGING

Branding, re-branding, or a one-off campaign – through collaboration we’ll build the comprehensive understanding needed to develop a successful brand strategy. Through in-depth discovery sessions and research to competitor insights, we operate as an extension of your business. We cultivate the perfect mix of your industry knowledge and our brand expertise to leverage creative strategies.

 Branding is the connection between people, ideas, products, and services. It is everything designed that relates to a company’s image, and how that image interacts with the world. The brand must be unique and provide instant recognition of all the ideas, emotions, and values that your company stands for.Branding includes logos, colors, fonts, graphics, and layouts for printing. For larger companies, this usually comes in the form of a set of Branding Guidelines. The influence of branding can be seen in the form of printed items, content, swag, signage, and uniforms.A great brand is a company’s most valuable asset. The Mentus process brings a strategic, comprehensive approach to strengthening brand value.
Consumers are constantly being bombarded with advertisements desperately trying to grab their attention. A brand acts as a beacon to consumers, giving them something to hold on to. It is a collection of emotions summed up in a single image, and something they can recognize and relate to.


PLANNING & EXECUTION

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Brand Development and Design

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Brand Strategy & Market Research

Brand Strategy & Market Research

Brand Strategy & Market Research

  Branding, re-branding, or a one-off campaign – through collaboration we’ll build the comprehensive understanding needed to develop a successful brand strategy. Through in-depth discovery sessions and research to competitor insights, we operate as an extension of your business. We cultivate the perfect mix of your industry knowledge and our brand expertise to leverage creative strategies. 

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Logo & Identity Design

Brand Strategy & Market Research

Brand Strategy & Market Research

 Stemming from a brand strategy to start, our logo process is more than whipping up a packet of cool logo variations to choose from. Our approach is a combination of creative insights and problem solving. The brand strategy allows us to diagnose the audience we aim to connect with. The design process produces a perfect mark to do so. 

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Messaging & Brand Collateral

Brand Strategy & Market Research

Messaging & Brand Collateral

 Why would your customer care? What do they need to know? How are you different from competitors? For brand messaging and collateral design, strategic word choice, information architecture and graphic design are all strongly driven by purpose. We put ourselves in the shoes of your customers and ask ourselves “why do we care?” 

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  We're passionate about content marketing, innovation and the execution that brings it all together in one beautiful experience. If you are too, call or send us an email to get started on your content marketing strategy.   

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